New treatment: horchataterapia
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If Valencia is known for its horchata (traditional refreshing drink), why not use this as a selling point for tourism
Chocolate and wine were already innovative products for food-based bodycare. Now the city of Alboraya aims to promote tourism launching a horchata-based health and beauty product for local sale and weekend packages. This was presented in an event which gathered around 40 guests in the hotel facilities. The launch began with a live demonstration of the treatment which was broadcast on a TV programme. Then the guests enjoyed a delicatessen cocktail with horchata and fartons.
