20,000 people jump on four huge beds
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To promote a promotion offering 5 million free nights at hotels from Intercontinental Hotels Group, the chain invited 20,000 people to join "the greatest experience of jumping on the bed of history."
The event was held in Shanghai, Paris, London and New York, cities where the participants jumped in enthusiastically during 16 hours in total. During five weeks, the giant beds (15×10 meters) were built by a team of 100 people and required 30 double mattresses and a large quilt. The beds were opened with the spectacular jumps of local Olympic athletes.
