Ultramar launches event packs depending on the event
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Here comes a new methodology for events. Ultramar Event Management launches "Meet in Color". How does it work? The agency helps the client define the objectives of the meeting, based on a series of questions.
From this diagnosis, the meeting falls into a specific colour category (for instance red for mostly motivational events). Then the agency has defined a complete set of attributes for each colour of meeting: type of venue, setup, style, types of contents, staging. An interesting, innovative way to facilitate the definition of clear objectives and the conception of event formats based on that.
The agency had already launched its innovative “Express Convention” a few months ago (see new).
