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The person who explained the issue was the marketing professor in ESADE, and co-author of the book Low cost phenomenon. Impact on the price, Francesc Valls José, which defines this trend as “almost a movement.”
MPI announces agenda for the 35th annual conference which will take place from 3-5 March at the European Convention Centre in Luxembourg. EMEC brings t ...
It is probably one of your key challenges today: finding, retaining, motivating and developing talent. The change in the way people relate to their job ...
A surprising ICCA Best Marketing Award this year, with a winner who could look like a cause of public interest as much as a marketing work: it was awar ...
The association organised a working breakfast at the Melia Castilla Hotel to discuss how to improve proposals and presentations to clients. Representat ...
How is our market doing? According to the bimonthly MPI survey, the worst of the storm seems to be over, but the situation remains fragile, especially ...
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