A Web to support the meetings industry
Share news
Listen
The resource has been developed to keep the industry aware of up-to-date information from both MPI and other supporting organisations, whilst importantly providing solutions and guidelines to address the issue.
“There is a perception that meetings and events need to curtailed. In our view, it is quite the opposite. Organisations that use meetings and events effectively will stay closer to their employees and customers, emerging sooner and stronger from the crisis,” said Bruce MacMillan, MPI´s president and CEO. “MPI´s EventView 2009 research shows that event marketing provides the greatest ROI compared with other marketing tools.”
MPI is part of a coalition of organizations including American Hotel and Lodging Association, Destination Marketing Association International, International Association of Exhibitions and Events, National Business Travel Association, Maritz Travel, Professional Convention Management Association, SITE (Society of Incentive & Travel Executives) and U.S. Travel Association that also emerged to unify the industry behind a common message to regulators and media.
“Regulations will undoubtedly affect those global corporates with offices in Europe and the way our European members conduct business. Our role is to provide our members with resources, tools and knowledge to be successful in this new environment.
