Meeting industry will adapt to changes in 2009, says the Futurewatch report
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The initial executive summary of the study, made by American Express and Meeting Professionals International, shows that meetings and events budgets are expected to fall by 9%. To face this situation, planners and suppliers agree that an increase in creativity and innovation will be a necessary tool.
The survey, that this year had a record participation of over 2,700 professionals, also highlights that the economic effect on the industry is not quite as severe as first anticipated. Meeting attendance is expected to increase by 3% Europe, Middle East, and Africa, but decline by 5% in the United States.
