Only 20% of companies exhibiting in trade shows are certain of the return on this investment, according to MSB Events
Share news
< 1 min. de lectura
Listen
The trade show services company MSB Events just issued a report about the trade show activity of Spanish companies.
The key messages are the following:
-. Companies invest an average of 50,000 euros in each participation (complete cost including team and expenses), figure which increases to 400,000- 2,500,000 euros for larger companies)
– 80% of companies do not have a plan measuring the return on investment of this action. The correct return would be to double the investment, according to the company.
– Common errors of exhibiting companies are to take up large stands “just for visibility”, without a good design or a plan to get Business in the trade show, and not doing a thourough follow-up of the results.
According to the company, “it is time to move to a ROI-minded way of managing companies´ trade show activity”
