When an experiential marketing agency buys online marketing and Mobile technology companies
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In a move that acknowledges the “convergence of live events and digital marketing”, according to the agency, George P. Johnson acquired online marketing agency JUXT Interactive and mobile device platform MobilePromote.
By combining the strengths of online and live experiences to leverage brand, content and community, the agency aims to create “opportunities for enhanced interaction, communications and collaboration”. “Companies looking to clearly differentiate their brands and truly engage with customers are seeking a new generation of experience marketing approaches. These investments by GPJ represent an evolution in brand marketing that we strongly believe in, where integrated online and live experiences serve as the centerpiece to marketing campaigns that deliver measureable results.” Kim Myhre Vice President & General Manager, George P Johnson, EMEA.
GPJ already worked with MobilePromote in a 9,000-pax North American IT conference loyalty and brand advocacy event: attendees could pre-register for the event, manage their schedules, go “green” by replacing paper reports and dialogue with conference managers through SMS.
